Alley's Place
To access this forum please register for FREE or login!

Alley's Place

Formerly Mums Hangout, Alleys Place is all the same info but with a few added extras!
 
HomeHome  GalleryGallery  FAQFAQ  SearchSearch  MemberlistMemberlist  UsergroupsUsergroups  RegisterRegister  Log inLog in  
Welcome to Alley's Place - A Place to Network - Laugh - Enquire - Learn - Love - Chat - Be Yourself and Just Hang Out.
Latest topics
» Raw Chocolate & Hazelnut Brownies
Wed Feb 22, 2017 12:27 pm by AlleyRose

» A New Way to Cook Chips!
Wed Feb 22, 2017 12:22 pm by AlleyRose

» Food binges and how to beat them
Wed Feb 22, 2017 12:20 pm by AlleyRose

» Popular “Diet” Ingredient Now Linked to Leukemia and Lymphoma in New Landmark Study on Humans
Wed Feb 22, 2017 12:13 pm by AlleyRose

» Are you being tricked into shopping badly?
Wed Feb 22, 2017 8:05 am by AlleyRose

» Broccoli, lentil and mushroom salad
Tue Feb 21, 2017 10:33 pm by AlleyRose

» David Cassidy: Ex-Partridge Family idol says he has dementia
Tue Feb 21, 2017 10:24 pm by AlleyRose

» Spotting the illness that can cause sudden blindness
Tue Feb 21, 2017 10:22 pm by AlleyRose

» Autism detectable in brain long before symptoms appear
Tue Feb 21, 2017 10:14 pm by AlleyRose

» Monstrous Spiders and Centipedes
Tue Feb 21, 2017 10:04 pm by AlleyRose

» Sir David Attenborough to present Blue Planet sequel
Tue Feb 21, 2017 9:59 pm by AlleyRose

» As Australia scorches, sea ice spread around Antarctica hits a record low
Tue Feb 21, 2017 9:52 pm by AlleyRose

» Welcome to the social media shopping mall
Tue Feb 21, 2017 9:49 pm by AlleyRose

» Effective social media — a key business objective
Tue Feb 21, 2017 9:47 pm by AlleyRose

» Pokemon Go NEWS: Hidden Niantic update solves BIGGEST Gen 2 problem
Tue Feb 21, 2017 9:33 pm by AlleyRose

» Rocket League on Xbox One: Microsoft reveal free Xbox Live Gold plans
Tue Feb 21, 2017 9:29 pm by AlleyRose

» Jupiter Ascending - One Of My Favs!
Mon Feb 20, 2017 11:28 pm by AlleyRose

» Fantastic Beasts and Where To Find Them
Mon Feb 20, 2017 11:25 pm by AlleyRose

» Miss Peregrine's Home for Peculiar Children
Mon Feb 20, 2017 11:23 pm by AlleyRose

» Why Your Grandparents Didn’t Have Food Allergies— But You Do
Mon Feb 20, 2017 11:08 pm by AlleyRose

Like/Tweet/+1








August 2017
MonTueWedThuFriSatSun
 123456
78910111213
14151617181920
21222324252627
28293031   
CalendarCalendar






Whistle and Ivy


Moogly


Chocolate Chocolate and More


Confessions of a Homeschooler








Share | 
 

 The Woman-Led Company That Reinvented Solar For Homeowners

View previous topic View next topic Go down 
AuthorMessage
AlleyRose
Admin
avatar

Posts : 1436
Join date : 2014-02-14
Age : 49

PostSubject: The Woman-Led Company That Reinvented Solar For Homeowners   Tue Nov 08, 2016 10:27 am



Two months after getting her MBA at Stanford, Lynn Jurich stood next to a giant pumpkin at a county fair near Sacramento, Calif. She tried to flag down families ambling toward the horseshoe pitching contest or the demolition derby in the dusty August heat. Compared to the cushy private equity job she’d held before business school, it felt like another planet.
Finally, a woman who ran a trucking company stopped by. Jurich made her pitch: Her six-month-old startup, Sunrun, would install solar panels on the woman’s roof and charge a fixed monthly rate for energy. She would save up to 20% on energy bills and lock in the rate for 20 years, without having to buy or maintain the panels. At the time, the idea—selling solar power to homeowners as a service—was one no one else had tried and few thought would work.
The woman was nervous about trusting a startup, but Jurich eventually convinced her the returns were worth the risk. Sunrun signed one of its first customers.
Nine years later, the solar-as-a-service model has become the industry norm, and Sunrun has survived a capital squeeze and shifting regulations to emerge as one of the market leaders. It went public in August 2015, when it raised $251 million, and is growing faster than its chief rivals by some measures. Still, with ever-changing rules, tough competitors and jitters on Wall Street, the business continues to run into challenges. Since December 2015, which brought an adverse regulatory ruling in Nevada, Sunrun’s stock price has fallen from a peak of $13.74 to an all-time low of $4.63 last week, cutting the company’s market capitalization from $1.4 billion to $485 million.
On a recent Monday morning, 37-year-old Jurich, Sunrun’s CEO, settled into a chair in her office overlooking San Francisco’s sun-drenched downtown, with champagne bottles left over from the IPO celebration still congregating in a corner, and talked about Sunrun’s rocky journey. “All those people who are just selling something on the Internet? That’s a sales channel, not ‘disruption.’ We’re actually disrupting an industry,” said Jurich, whose laid-back manner betrays her Pacific Northwest roots. She studied science and technology at Stanford, then spent three years investing in financial services and tech companies at private equity firm Summit Partners. She went to business school hoping to become an entrepreneur.

There she met Ed Fenster, now 40, who had worked in private equity for Blackstone and as an executive at a phone insurance company. By early 2007, he was a few months into partnering with his friend Nat Kreamer, a former energy consultant, to start a business selling solar through “power purchase agreements.” Consumers would pay only for energy they used, without paying to install and maintain rooftop panels. (Kreamer left Sunrun in 2009 because the partners had what he called “different visions of how the company would evolve.” He retains a small stake and is now CEO of Spruce, which provides consumer financing for renewable energy systems.)
When Fenster told Jurich about the idea, she signed on. Some companies were already buying solar as a service, but the team realized Sunrun could be the first to focus on homeowners, bringing clean energy to the masses. Homeowners paid more per unit for energy than companies did, and the cofounders predicted that rivals would have a harder time entering the residential market in the long run. Then as now, solar equipment costs were plummeting and electricity prices were rising.

Starting out, Sunrun would finance, monitor and maintain the rooftop panels, while outsourcing sales and installation to existing local solar companies. The economics made sense thanks to a 30% federal solar tax credit. From the beginning, Jurich says, the goal was to become “a huge energy company.”


http://www.forbes.com/sites/katiasavchuk/2016/11/07/sunrun-rooftop-solar-lynn-jurich-ed-fenster/#1a4b6f35364d
Back to top Go down
View user profile http://alleysplace.forumotion.com
 
The Woman-Led Company That Reinvented Solar For Homeowners
View previous topic View next topic Back to top 
Page 1 of 1
 Similar topics
-
» 50-Year-Old Woman Charged With Abducting 4-Year-Old Boy
» Woman arrested over death of girl
» Girlie linesman/woman gets clobberd again !!
» Remains of murdered woman found buried at building site
» Dramatic Pic Of Woman Attacked By Polar Bear

Permissions in this forum:You cannot reply to topics in this forum
Alley's Place :: News and Current Affairs-
Jump to: